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Trained in the fast-paced world of photojournalism in Australia and London, James Braund’s particular strengths are making extraordinary images from the everyday, through honest connections with people. With more than 20 years in the business, he’s captured everyone from the homeless to Prime Ministers. In doing so, he’s developed adaptability and creativity under pressure, as well as the ability to quickly connect with people from all walks of life.
James first began photographing as a nine-year-old, when his grandparents gave him an Instamatic, a gift from a recent holiday. He realised even then that it was a powerful tool to show people what he’d experienced, and those life experiences are still informing his practice today.
James’ father raised his three children in the Riverland town of Renmark with the help of aunties and uncles. As a child, he spent the majority of time roaming outside moving between the houses of family and friends across rural and urban Victoria and South Australia, learning how to fit seamlessly into different environments.
Experiencing homelessness as a teenager his exploration of psychology, philosophy and the human condition, in the decades since have left him with a deep empathy, understanding and connection with people. He naturally brings these qualities to his work.
“Having the technical craft of photography is one thing, but that means nothing if you can’t connect with people, read a mood, be respectful and compassionate, and melt into the background of any situation,” he says. “Not many people enjoy being photographed, so it’s a matter of building rapport and trust in the most appropriate way possible.”
He describes his work as a relaxed collaboration; keenly aware that photography is a surface-based art, he seeks those fleeting moments of authenticity between self-consciousness and artifice. Today, his sensitivity, flexibility and easy-going yet professional approach means he is sought after by clients in the advertising, design, editorial, and cultural sectors. He works from his central Melbourne home studio, frequently shooting on location around Australia.
Australia Ballet, Australia Post, Australian Youth Orchestra, Australian Unity, Aesop, ABC, A.C. Nielsen, ANZ, Australian Institute of Company Directors, Agency France Presses, Acil Allen, Arnold Bloch Leibler, The Australian Magazine, ANZSOG, Ball & Doggett, Bloomberg, British Film Institute, Big Issue Magazine, Clemenger BBDO, Channel 7, Channel 9, Cabrini, Consumer Affairs, Carr, CSL Behring, Disney, Dan Murphy, Department Of Premier & Cabinet, Department Of Justice, Dumbo Feather, Ernst & Young, DKO Architecture, Gourmet Traveler, Good Weekend, Getty Global Assignments, Comminsure, Hardie Grant, Lonely Planet Images, Los Angeles Times Magazine, L'Equipe Magazine, ICD Property, IOOF, In The Black Magazine, JLL, International Aids Council, Jellis Craig, Korowa Girls School, London Film Festival, Landrum & Brown, Museum Of Moving Image, Melbourne Real Estate, Monash Business School, Melbourne School Of Business, Melbourne Grammar, Mindfood Magazine, Mars Wrigley, National Health & Medical Research Council, NAB, NASA, Orchestra Victoria, Provision, Riverlee, Origin Energy, Olivia Newton John Cancer Research Institute, News Limited, SensiLab, Provision, Reuters, Rothe Lowman, RACV, Riverlee, Royal Woman's Hospital, Royal Agricultural Society Of Victoria, Seek, State Library of Victoria, Swinburne University, St Catherine’s School, Time Magazine, Tourism Australia, Orchestra Victoria, Volvo, Vogue, Wakelin, Wine Enthusiast Magazine, Who Weekly Magazine, XYZ Studio’s, Zapruder’s Other Films.