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James Braund’s particular strength is to capture and convey a subtle emotional connection with people. He’s worked with a diversity subjects from all walks of life. In doing so, he’s developed adaptability and creativity under pressure, as well as the ability to quickly connect with subjects.
After experiencing homelessness as a teenager, his exploration of psychology, philosophy and the human condition in the decades since have left him with a deep empathy, understanding and sensitivity with people. He naturally brings these qualities to his work.
“Having the technical craft of photography is one thing, but that means nothing if you can’t connect with people, read a mood and respond accordingly in any situation,” he says.
He describes his work as a relaxed collaboration; keenly aware that photography is a surface-based art, he seeks those fleeting moments of authenticity between self-consciousness and artifice. Today, his sensitivity, flexibility and easy-going yet professional approach means he is sought after by clients in the advertising, design, editorial, and cultural sectors.
Australia Ballet, Australia Post, Australian Youth Orchestra, Australian Unity, Aesop, ABC, A.C. Nielsen, ANZ, Australian Institute of Company Directors, Agency France Presses, Acil Allen, Arnold Bloch Leibler, The Australian Magazine, ANZSOG, Ball & Doggett, Bloomberg, British Film Institute, Big Issue Magazine, Clemenger BBDO, Channel 7, Channel 9, Cabrini, Consumer Affairs, Carr, CSL Behring, Disney, Dan Murphy, Department Of Premier & Cabinet, Department Of Justice, Dumbo Feather, Ernst & Young, DKO Architecture, Financial Review Magazine, Gourmet Traveler, Good Weekend, Getty Global Assignments, Comminsure, Hardie Grant, Lonely Planet Images, Los Angeles Times Magazine, L'Equipe Magazine, ICD Property, IOOF, In The Black Magazine, JLL, International Aids Council, Jellis Craig, Korowa Girls School, London Film Festival, Landrum & Brown, Museum Of Moving Image, Melbourne Real Estate, Monash Business School, Melbourne School Of Business, Melbourne Grammar, Mindfood Magazine, Mars Wrigley, National Health & Medical Research Council, NAB, NASA, Orchestra Victoria, Provision, Riverlee, Origin Energy, Olivia Newton John Cancer Research Institute, News Limited, SensiLab, Provision, Reuters, Rothe Lowman, RACV, Riverlee, Royal Woman's Hospital, Royal Agricultural Society Of Victoria, Seek, State Library of Victoria, Swinburne University, St Catherine’s School, Time Magazine, Tourism Australia, Orchestra Victoria, Volvo, Vogue, Wakelin, Wine Enthusiast Magazine, Who Weekly Magazine, XYZ Studio’s, Zapruder’s Other Films.